03
Non-negotiable commitment
BRF principle
Integrity
Integrity means choosing the right course of action even when no one is watching, and building relationships through honesty, respect, and accountability.
What it means
Acting ethically, transparently, and responsibly.
The commitment guides everyday decisions and business relationships. It asks people to follow laws and company standards, handle information responsibly, avoid conflicts of interest, and raise concerns when conduct does not feel right.
01 / Foundation
How this principle takes shape.
- 01
Ethical decisions
Choices should reflect applicable rules, company values, and respect for the people they affect.
- 02
Transparent relationships
Clear and honest communication supports trust with colleagues, partners, customers, and communities.
- 03
Shared accountability
Everyone has a role in protecting standards, asking questions, and reporting concerns responsibly.
In practice
Everyday actions make the commitment real.
- Be honest and accurate in business records.
- Disclose possible conflicts of interest.
- Speak up when conduct may breach a rule or value.